Veronica Allen

Residential Sales

After over two decades as a sales and marketing executive in the international design industry, Veronica made a life changing career move into real estate and has never looked back.

LJ Hooker Avalon welcomed the opportunity to combine Veronica’s corporate business experience and qualifications with the North Avalon community and neighbourhood she’s known so well for the last 25 years.

It’s been an inspired choice for both parties. Veronica brings a smart, creative approach to marketing residential properties, along with an innate ability to personally connect with buyers and vendors, building rapport naturally.

Knowing the market and its variables, Veronica ensures her clients receive clear and honest communication throughout the process. Delivering well-crafted sales strategies and a stress-free campaign from start to finish.

Veronica has proven sound negotiation skills while still maintaining a personal approach which is integral to achieving optimum results and win – win outcomes.

Veronica holds close personal and business ties to the community. With extended family living in the area and her three children attending schools on the Northern Beaches. While she might occasionally miss the worldwide travel that had been a feature of her previous career, Veronica is delighted to finally merge the career she is passionate about with the unique lifestyle that Avalon offers.


  • Satisfaction
    ( 5.0 / 5.0 )
  • Recommendation
    ( 5.0 / 5.0 )
  • Performance
    ( 5.0 / 5.0 )

Current Listing

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What our customers say

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Highly rated agent who is trustworthy, reliable and committed. I would highly recommend Veronica as an agent as she continually demonstrated a thorough understanding of the market, our property and the potential buyers. She had excellent communication and would always follow through and deliver on any matters that required attention. Veronica was very willing and engaging from the start and continued with this commitment throughout the campaign until the final auction. She did not play any games with expectations and certainly gave us confidence that she was honest and trustworthy all the way through the sale process.

Greg James

Great agent. Veronica is very knowledgeable and hard working. She helped us in every way possible and nothing was a problem. We are delighted with the result and highly recommend her.

Gordon Brown

Above and beyond. Veronica attended to all of the issues that needed addressing for this sale, as we reside interstate. She acted promptly, professionally, efficiently and independently when required. Veronica exceeded our expectations in our absence and we are very grateful for her efforts with this sale. We would recommend Veronica to prospective vendors wholeheartedly.

M & R Marshall

Great Communication. Veronica was always prompt in response to questions, working with both the vendor and buyer with integrity and clear communications. Thanks.

J Fox

Veronica took so much stress out of the house selling process. She is calm, efficient and confident. We achieved a great result and I would highly recommend her to anyone looking to sell their home. Highly Recommend!

Katherine Sheppard

Exceptionally capable and a very professional agent. I would highly recommend Veronica as she displays professionalism from start to finish...Veronica has a broad knowledge of the local area and was empathetic at every level of negotiation to bring about an exceptional result....

Alan and Lucy Peters

Veronica Allen was hands down brilliant to work with in the sale of my late mother's property. She was the ultimate professional whose genuine passion for real estate could be felt. She knows the market, reads potential buyers with aplomb and builds rapport naturally. What I loved most about Veronica was her down to earth manner, approachability and sensitivity- particularly given the circumstances of the sale. I couldn't recommend Veronica more highly- she is an absolutely lovely person and is very very good at what she does.

Alicia King- Avalon

I have just sold my apartment in Avalon through LJ Hooker, Veronica Allen from LJ Hooker was a pleasure to deal with. I would definitely recommend her to other prospective vendors. Veronica has a calm, mature and pleasant demeanour that would appeal to vendors and buyers. She was professional at all times, considerate and very inventive, she kept me informed throughout the marketing campaign. I was very pleased with the sale price achieved. Veronica's negotiating skills, patience and attention to detail were very much appreciated. Veronica is a genuine asset to LJ hooker in Avalon

Isabel Goodall

My experience with LJ Hooker Avalon has been a very professional and efficient experience. Dealing with Veronica Allen has been a good journey and saved us a lot of time and done on a very professional level.

George Condell

I have found Veronica to be extremely professional, prompt and action orientated in all of my dealings with her and have been extremely impressed with the level of service extended to me. I wouldn't hesitate to recommend Veronica to anyone looking for a conscientious and engaging agent

Sue Ralston