Rowena Woodworth

Licensed Real Estate Agent

Rowena is known as a “people person” who thrives on exceeding her client’s expectations and is highly regarded for her honesty and integrity in the industry. Rowena’s professional yet friendly, approachable and reliable nature is matched to her desire to provide top level customer service to both vendor’s and buyers.

A Licenced Real Estate Agent, Rowena is known as a tireless advocate and astute advisor, one who’s always prepared to go an extra mile on behalf of her clients and this is reflected in many of her glowing testimonials. Descriptors that are often repeated again and again in these testimonials are “warm” “genuine” “calm” and “honest”. These qualities have proven to be integral in handling a sale and negotiating the best possible outcome for her clients.

A former competitive horse rider, Rowena grew up on the Northern Beaches and is now a long term Avalon resident. With strong ties to the community, Rowena has a highly developed understanding of the local market and an in depth knowledge of all that the area has to offer which provides a major advantage for any client. Rowena spent over a decade at Citigroup as a HR specialist, developing a people-centred skill set, love of teamwork and the ability to deliver honest, clear appraisals in a compassionate way. These same qualities were a natural fit for a thriving real estate career in the heart of the peninsula.


  • Satisfaction
    ( 4.4 / 5.0 )
  • Recommendation
    ( 4.8 / 5.0 )
  • Performance
    ( 5.0 / 5.0 )

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What our customers say

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Great Agent! Preparing the unit for sale is probably one of the hardest things I have ever done. Rowena's help and support made it all that much easier. She was an absolute delight to work with on all levels. I have absolutely no hesitation in recommending her to vendors, and likewise to any prospective buyers, her integrity was a breath of fresh air in a cut throat environment. Many thanks, Janet

Janet Gale

Rowena has been a delight to purchase our property through. Being new to the area, the process felt daunting at first but Rowena’s calm manner, open communication and knowledge of the property and local area allowed us to purchase with confidence. When negotiations became complex Rowena’s determination and creative thinking saw us reach an agreement that both parties were happy with. As a purchaser, I would highly recommend Rowena, and when the time comes to us to sell, she’ll be top of my list too.

Elaine Marland – Purchaser of 8 William Street, Avalon

Rowena, with the assistance of Tom Mackay, was the main agent in the recent sale of our house. From the very beginning, Rowena was approachable, caring and efficient. Although living in a different state now, we were constantly kept up to date with all actions and our advice and permission frequently sought. Rowena was a pleasure to work with and made the entire process so much easier for us. We are very happy to recommend her to any prospective clients.

Ray & Linda Hawkins – Vendors of 162 Plateau Road, Bilgola

We chose Rowena Woodworth for the sale of our Avalon apartment. For a seven month period from the initial appointment of Rowena to the successful sale at 'well above market value' Rowena's professionalism and patience was evident. The time-frame was lengthy, from preparing for the first home open and myself having little experience with residential sales plus many basic questions, Rowena was very patient explaining every step of the sales, marketing and auction process. Rowena never faltered once in her professionalism, even when possible delays could have affected the marketing/auction time-frame. When the cleaner pulled out just before the first open, Rowena even donned old clothes and helped clean the apartment as we were not able to source another cleaner at such short notice. I have no hesitation in highly recommending Rowena as a genuine and honest professional sales person.

Kate Winton – Vendor of 3/36-38 Old Barrenjoey Road, Avalon

If you are looking for an agent who is down to earth, genuine, extremely friendly, sincere, well organised, trustworthy, knowledgeable, highly contactable, beautifully presented, empathetic and generally a good sort in a tarnished world then please allow me to introduce you to... (drum roll)... Rowena Woodworth!

Josh Waldhorn – Vendor of 8 William Street, Avalon Beach

I'm so pleased that I choose Rowena to sell my home. I was able to trust her judgement completely, and she was always there to guide and inform me in what could have been a very stressful time. The marketing and auction went so smoothly, and I never felt pressured or in the dark about what was happening with the campaign. She and Tom MacKay were a great team, both completely on the ball, professional, down to earth and so easy to get on with. Rowena is such a genuine upbeat person and just made the whole selling process such a pleasure. I'm thrilled with the result which is more than I had hoped for. But I will miss our daily chats and regular cups of tea. I thoroughly recommend Rowena and wish her every success.

Elizabeth Driffield - Vendor of 1/121 Avalon Parade, Avalon Beach

I contacted Rowena regarding the sale of our house several months before we listed our property. From the minute I met Rowena I realised that she was absolutely passionate about her work, had an extensive knowledge of property sales in our area, and knew exactly what was needed to facilitate a great sale for us. She is an absolute pleasure to work with, and her advice and support network was excellent. Everybody Rowena recommended was great … from rubbish removals to house-cleaning. Rowena goes far and beyond what would be expected from an estate agent in her role, and I felt absolute confidence in her from the very beginning, and would recommend her to anybody. She is super-efficient, friendly and trust-worthy - not usually the most common trait associated with real-estate agents :) We sold our house after one viewing and we credit and thank Rowena for helping us achieve this result.

Dee Selby – Vendor of 69 Riverview Road, Avalon Beach

Rowena was wonderful to deal with. She has a real understanding and knowledge of the area. She is warm and genuine. We would absolutely recommend her.

Alison Cook & Zachary Kendall – Buyers of 24 William Street, Avalon Beach

Dear Rowena and Tom, Just a quick note to say thank you to you and the extended LJ Hooker team for the fantastic result on the sale of our Avalon beach unit last night. Your help, support and professionalism kept us feeling informed and secure all the way through the process. You are both a credit to your organisation and I would not hesitate in recommending you to others in the future. Many thanks again.

Martin Reynolds

Rowena handled the sale of our property in a professional and friendly manner. She was most helpful and nothing was too much trouble for her. She was always willing to show the house to prospective buyers, evening and Sunday included. She kept us well informed throughout the campaign as we were very nervous about the auction process. She has achieved a great result for us. Thanks Rowena.

Daniel & Marie Greogire